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Enhance your MarTech® experience with an intensive workshop!


Four workshops. Four experts. One goal: To help you succeed in your martech endeavors.

The MarTech Conference is coming to San Jose, CA April 23-25, and we can’t wait to see you there. The event kicks off Monday evening with The Stackies and assorted networking activities, followed by two days of tactic-rich sessions, inspirational keynotes, and a jam-packed Expo Hall.

If you’re hungry for more, we suggest you jumpstart your MarTech experience with an intensive workshop. Think of it as an appetizer before the main course: A seriously hardcore, undeniably thorough, expert-led, highly gratifying appetizer. (Yes, please…)

Monday, April 23, we will be hosting deep-dive workshops on four areas crucial to modern-day martech: agile marketing, customer data platforms, buying marketing technology, and creating connected experiences. Choose your favorite and get ready: MarTech workshops offer intimate, in-depth training opportunities and exceptional networking that can’t be beat. All workshops are sequenced and taught by recognized authorities in their field. You won’t want to miss this unique chance to learn from the pros.

Here’s a closer look at each workshop:

The Right Way to Buy Marketing Technology
Many MarTech attendees plan to implement a new technology solution in the next year. But what are best practices for evaluating technologies, choosing vendors, and getting your colleagues on board? Tony Byrne will answer those questions and more in this in-depth workshop.

Workshop Presenter: Tony Byrne, founder of the only exclusively “buy-side” technology analyst firm in the world, at Real Story Group

Using CDP to Make the Most of Your Customer Data
Most marketers, if you really push them, admit that their data is a mess. If you’re one of them, join David Raab for a comprehensive dive into customer data platforms: what are they, why you need one, choosing the right solution, and preparing the business case for adoption.

Workshop Presenter: David Raab, founder of the Customer Data Platform Institute, Principal at Raab Associates Inc.

Agile Marketing Advantage
The pace of marketing is accelerating. And marketing teams need to keep pace. This workshop will show you how to do just that! Marketing pioneer Andrea Fryrear will show you how adopting “agile” and “lean” methods will lead to better marketing results.

Workshop Presenter: Andrea Fryrear, President and Lead Trainer for AgileSherpas, Chief Content Officer, The Agile Marketer

Creating Connected Experiences
Stop acquiring more marketing technology and start better connecting it to your digital customer experiences. This event will help you realize the full potential of your existing martech investment by better aligning it to your customer experience strategy and digital execution. Learn practical frameworks and models to find and fix the cracks in your digital customer experience and better connect your marketing technology to support the customer journey.

Workshop Presenter: Jeff Cram, Chief Strategy Officer and co-founder of ISITE Design

Ways To Attend

There are several ways you can join us at the MarTech Conference:

  • All Access Pass + Workshop. The complete MarTech experience includes both an All Access Pass and a half-day intensive workshop. Book by February 10 and save $800 on your bundle!
  • Workshop Only. Interested in just a workshop? Secure your seat by February 10 and save $300 off on-site rates.
  • Team Rates. The more, the merrier when it comes to MarTech! Attend with your tribe and score serious savings!

See all pass rates and benefits here.

Catch you in San Jose!

The post Enhance your MarTech® experience with an intensive workshop! appeared first on MarTech®.



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