Digital Marketing News

Top 10 Essential SEO Powerful Tools

1 – Screaming Frog

Screaming Frog is a digital marketing agency in the UK founded in 2010 to help businesses grow online. Read more about our story, meet our talented search marketing team and find out why you should work with us.

Screaming Frog is a search marketing agency drawing on years of experience from within the world of digital marketing.

Based in Henley-on-Thames Oxfordshire, we deliver our search expertise to companies worldwide. Focussed on providing great service through excellent communication, we will work with you, internal teams and with your external agencies to ensure that your business excels.

 

2- Majestic SEO Tool

Majestic surveys and maps the Internet and has created the largest commercial Link Intelligence database in the world. This Internet map is used by SEOs, New Media Specialists, Affiliate Managers and online Marketing experts for a variety of uses surrounding online prominence including Link Building, Reputation Management, Website Traffic development, Competitor analysis and News Monitoring. As link data is also a component of search engine ranking, understanding the link profile of your own, as well as competitor websites can empower rational study of Search Engine positioning. Majestic is constantly revisiting web pages and sees around a billion URLs a day.

Based in England, Majestic has an international client base, attracted by its transparency of operation, reputation for quality, and value of offering.

Majestic is available at variety of price points, including a free registration and subscription options from UK £39.99 (€46.99, US$49.99) per month rising to enterprise level options. Higher end features include deeper analysis and API access, allowing developers to integrate Majestic Data with their own toolsets.

Majestic is a trading name of Majestic-12 Ltd, registered in Birmingham, England as company number 05269210.

Majestic SEO, Majestic-12, Majestic, Flow Metrics, Citation Flow and Trust Flow are trade marks of Majestic-12 Ltd.

 

3- SEMrush

SEMrush started out in 2008 as a small group of SEO and IT specialists united by one mission — to make online competition fair and transparent, with equal opportunities for everyone. After seven years of trailblazing experiments and constant progress, we’ve grown into the world’s leading competitive research service for online marketing. Having traveled the path from a small startup to a big international company, we at SEMrush are still loyal to the fundamental values that got us to where we are now — adapting to change over following a strict plan and always placing individuals over processes.

Modern business is global and so are we! SEMrush is made up of two hundred specialists in four countries focused on one goal — creating the best competitive intelligence solution for all digital marketing spheres. But at the same time, we at SEMrush are eager to learn new things ourselves. That’s why we’re always open to new ideas, suggestions, and experimentation. So we do our best to participate in as many international events and conferences as possible — both large and small!

 

4- KeywordTool.io

Keyword Tool is free online keyword research instrument that uses Google Autocomplete to generate hundreds of relevant long-tail keywords for any topic.

Google Autocomplete is a feature used in Google Search. Its purpose is to speed up the searches performed by users on Google. The search terms suggested by Google Autocomplete are selected based on many different factors. One of them is how often users were searching for a particular search term in the past.

Keyword Tool helps you employ Google Suggest for keyword research. It extracts Google keyword suggestions and presents it to you in an easy-to-understand interface.

To generate long-tail keyword suggestions, Keyword Tool prepends and appends the search term which you specify with different letters and numbers, places it into Google search box and pulls out keyword suggestions. Best part, all of it happens in a split of a second!

Using Keyword Tool, you can choose a specific Google domain out of 192 supported domains and one out of 83 languages that will be used to produce keyword suggestions.

The free version of Keyword Tool can generate up to 750+ keywords from Google autocomplete in seconds.

5- Ahrefs

Ahrefs history dates back to 2011 when our first version of Site Explorer was introduced to the public after one year of thorough preparation and data mining. With the launch of Site Explorer, Ahrefs stirred the stagnant field of backlink analysis and kick-started a new round of competition among SEO tool providers back then and quickly became one of the world’s best backlink analysis tools.

From our humble beginnings, Ahrefs has steadily grown. We started out with the first cluster of 6 hand-made servers, gradually moving on to our current powerful 60 TFlops system. Today, our index is updated with the freshest backlinks found on the web every 15 minutes, and the crawler processes up to 6 billion pages a day. Hard to believe — it is only three times less than what Googlebot does!

6- Google Analytics

Google Analytics is the most widely used website statistics service,in 2012 in use on around 55% of the 10,000 most popular websites. Another market share analysis claims that Google Analytics is used at around 49.95% of the top 1,000,000 websites (as ranked in 2010 by Alexa).

In August 2013, Google Analytics was used by 66.2% of the 10,000 most popular websites ordered by popularity, as reported by BuiltWith. And in May 2008, Pingdom released a survey stating that 161 of the 500 biggest sites globally according to their Alexa rank were using Google Analytics

 

7- Google Search Console

Google Search Console is a free service offered by Google that helps you monitor and maintain your site’s presence in Google Search results. You don’t have to sign up for Search Console for your site to be included in Google’s search results, but doing so can help you understand how Google views your site and optimize its performance in search results.

8- Google Trends

Google Trends is a public web facility of Google Inc., based on Google Search, that shows how often a particular search term is entered relative to the total search volume across various regions of the world, and in various languages. The horizontal axis of the main graph represents time (starting from 2004), and the vertical is how often a term is searched for relative to the total number of searches, globally. Below the main graph, popularity is broken down by countries, regions, cities, and language.

 

Note that what Google calls “language”, however, does not display the relative results of searches in different languages for the same term(s). It only displays the relative combined search volumes from all countries that share a particular language (see “flowers” vs “fleurs”). It is possible to refine the main graph by region and time period. On August 5, 2008, Google launched Google Insights for Search, a more sophisticated and advanced service displaying search trends data. On September 27, 2012, Google merged Google Insights for Search into Google Trends.

 

9- Google Keyword Planner

Keyword Planner is a free AdWords tool for new or experienced advertisers that’s like a workshop for building new Search Network campaigns or expanding existing ones.

You can search for keyword and ad group ideas, see how a list of keywords might perform, and even create a new keyword list by multiplying several lists of keywords together. Keyword Planner can also help you choose competitive bids and budgets to use with your campaigns.

This article goes over ways you can use Keyword Planner to lay the groundwork for a successful campaign.

Benefits

You can use Keyword Planner to accomplish the following tasks:

  • Research keywords.Need help finding keywords to add to a new campaign? Or, maybe you want to find additional keywords to add to an existing campaign. You can search for keyword and ad groups ideas based on terms that are relevant to your product or service, your landing page, or different product categories.
  • Get historical statistics and traffic forecasts.Use statistics like search volume to help you decide which keywords to use for a new or existing campaign. Get forecasts, like predicted clicks and estimated conversions, to get an idea of how a list of keywords might perform for a given bid and budget. These forecasts can also help guide your decision on which bids and budgets to set.

It’s important to keep in mind that while Keyword Planner can provide some great keyword ideas and traffic forecasts, campaign performance depends on a variety of factors. For example, your bid, budget, product, and customer behavior in your industry can all influence the success of your campaigns.

 

10- Google Structured Data

Google Search works hard to understand the content of a page. You can help us by providing explicit clues about the meaning of a page to Google by including structured data on the page.

Structured data is a standardized format for providing information about a page and classifying the page content; for example, on a recipe page, what are the ingredients, the cooking time and temperature, the calories, and so on.

Google uses structured data that it finds on the web to understand the content of the page, as well as to gather information about the web and the world in general.

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